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How does the central textile and apparel industry rise? Industry Development Summit Forum Zhuzhou "On Sword"

Time: 2020-05-19

From September 22nd to 24th, the 2017 Hunan Apparel Industry Expo and Lusong Apparel Festival with the theme of "Combining and Promoting New Development of the Apparel Industry" will be held.

On the opening day of the Fashion Festival, guided by the China Textile Industry Federation, sponsored by the China Textile Industry Federation Circulation Branch, the Hunan Provincial Department of Commerce, and the Zhuzhou Municipal People's Government, the local government and numerous industry associations supported and co-organized the apparel industry development summit forum.

Xia Lingmin, Vice President of China National Textile and Apparel Council, Chairman of the Circulation Branch, Former Director of the Economic Research Bureau of the Central Committee of the Communist Party of China, Dean Bai Jinfu, President of the China Economic Research Institute, Peng Yuyuan, President of Wuhan Textile University, and Ni Yangsheng, President of the China Textile and Apparel Education Society, Chairman of the Presidium of the Asian Fashion Federation, President of the Guangdong Apparel Industry Association Bu Xiaoqiang, Assistant of the President of the China Fashion Designers Association Lang Ping, Assistant Chairman of the China Textile Federation Circulation Branch, Executive Chairman of the Anhui Province Apparel Chamber of Commerce Ye Liang, Jiu Muwang Co., Ltd. Director Xie Hao and other industry leaders, Huang Fang, deputy mayor of Zhuzhou Municipal People's Government, Pan Cailiang, deputy secretary-general of Zhuzhou Municipal People's Government, and other leaders of Zhuzhou City gathered at the summit forum, and more than 400 apparel company managers and news media from all over the country Attended the summit forum. The Summit Forum was chaired by Xu Jianhua, Vice Chairman of the Circulation Branch of the China Textile Industry Federation.

Xia Lingmin gave a speech entitled "Reform of the Textile and Apparel Industry and the Rise of Central China", introduced the basic situation of China's textile and apparel industry, affirmed the achievements in the process of industrial transformation and upgrading in recent years, and analyzed the central region represented by Zhuzhou Industry development advantages and development opportunities, and pointed out the direction for the next transformation and upgrading.

In his speech, he said that in recent years, the transformation and upgrading of the textile and apparel industry, with the support of local governments and market promotion, has continued to innovate in new materials, new technologies, new processes, new models, etc., which has improved industrial intelligence and branding. With the level of green development, it is currently developing in the direction of an innovation-driven technology industry, a culture-led fashion industry, and an environmentally-friendly green industry. As an important apparel industry cluster, Lusong should seize its own advantages and external opportunities in the future, realize the new development of Zhuzhou apparel industry, and promote the rise of the apparel industry in central China. Xia Lingmin suggested that the apparel industry in the central region should give full play to the role of the government, strengthen the construction of talent teams, insist on bringing in, going out, and taking the road of technological, intelligent, and brand development.

Huang Fang said in his speech that Zhusong Lusong apparel emerged in the 1980s. After more than 30 years of development, the Lusong apparel market group has gradually developed from the former road market to today has 38 various apparel, footwear and professional markets, gathering 4000 A number of well-known brands at home and abroad, with sales covering more than 20 provinces and more than 230 counties (cities and districts) across the country, with the annual turnover exceeding 50 billion yuan, the largest apparel market group in Central and South China, and won the "Top Ten Apparel Wholesale Markets in China" "," China's famous clothing city "," Chinese clothing brand incubation base "," China famous women's pants city "and other honors. In order to further sprint hundreds of billions of dreams in the apparel industry, Zhuzhou planned a new apparel city of 22.5 square kilometers, forming a whole apparel industry chain integrating R & D and design + production and processing + warehousing and logistics + display sales + e-commerce.

Bai Jinfu gave a wonderful speech entitled "Conversion of Old and New Kinetic Energy and Transformation and Upgrade of the Clothing Industry". He said that there are four principles for the conversion of old and new kinetic energy: to promote market-oriented transformation, we must adhere to the important role of the market in the allocation of resources; adhere to the combination of stock reorganization and incremental optimization, and "activation" and "cultivation" Organic combination of "new" and "reform"; use new technologies and new formats to transform and upgrade the real economy; improve quality and efficiency, and shift from maximizing scale to maximizing value.

On this basis, he also put forward five key points of the conversion of old and new kinetic energy: integration, customization, platform, digitalization, and intelligence. In terms of integration, we must adhere to technology integration and industry integration; in terms of customization, explore new ways to solve personalized customization and mass production, and open up greater industrial space; in terms of platformization, focus on strengthening industrial Internet platforms and industrial cloud platforms. Construction and application; in terms of digitization, we must strengthen the development and application of data resources; in terms of intelligence, we will give new energy to traditional industries through intelligence.

Peng Yuyuan delivered an excellent speech entitled "Training Dividends and Talent Competition in Textile Industry-Based on the Perspective of Advanced Manufacturing Transformation", explaining the inheritance and transformation process of traditional dividends in the textile industry, pointing out that traditional industries and labor-intensive industries are moving towards The transformation of advanced manufacturing industry characterized by intelligent manufacturing, green production and sustainable development. Peng Yuyuan combines the latest research achievements on talent training at home and abroad, and proposes that the high-end talents in the textile industry present a situation of "concentration in the east and depression in the middle and west". There are serious shortages and relatively single structure. Talent reserve and introduction in Zhuzhou area are suggestions.

Xie Hao delivered a wonderful speech entitled "Brand Innovation under Consumption Upgrade", expounding the changing process of traditional commodity consumption to experience consumption and value consumption, pointing out the importance and urgency of clothing brand strategic innovation. By reviewing the three important stages of the Jiumuwang brand development process, Xie Hao interpreted the development strategy of Jiumuwang's platformization, multi-brands, and omni-channels, and proposed four dimensions of brand innovation under the background of consumption upgrade for clothing companies: brand, commodity, Channels and member communities provide good ideas for the development of Zhuzhou apparel industry and brand marketing.

The Summit Forum ended successfully in the heated discussions of the industry. The wonderful speeches of the four guests opened up new ideas for the transformation and upgrading of the Zhuzhou textile and apparel industry and the innovative development of apparel companies. The Zhuzhou apparel industry cluster will use the 2017 Hunan Apparel Industry Expo and the Lusong Apparel Festival and Apparel Industry Development Summit Forum to create a new situation for Zhuzhou's five hundred-billion industry co-prosperity development.

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